CRM They Will Use
CRM solutions used by big organizations can be complicated and difficult for employees to learn and use. In a recent study by AMR Research (CRM: Pain or Profit?), 47 percent of surveyed companies reported serious challenges with end-user adoption, often putting deployment in jeopardy. If a CRM solution is too hard to learn, your sales and service forces simply may not use it.
 
By contrast, Microsoft Business Solutions CRM can offer your employees an intuitive interface tightly integrated with applications they probably already know. In addition, together with Microsoft Windows Small Business Server 2003 Premium Edition, it can provide many of the CRM capabilities that used to be available to big businesses only.
Sales and service representatives using Microsoft CRM can work from within Microsoft Outlook to access comprehensive customer or incident histories, view product and sales literature, track customer related tasks and appointments, and manage contacts.
 

Since Microsoft CRM works seamlessly with Outlook, system users can achieve unmatched productivity in managing their customer interactions. A Microsoft CRM user can quickly take a received e-mail from a prospect, promote the e-mail to a customer record, and use pre-configured workflow rules to schedule future interactions with this prospect—all without ever leaving the Outlook interface.
 

And once a representative associates an Outlook contact with an account, a 360-degree view of that customer becomes available. Any future interaction—whether it be an e-mail message, fax, appointment, or other activity—is automatically added to the history.
 
Microsoft CRM works with the latest Microsoft operating systems and servers, including Windows Small Business Server 2003 Premium Edition. It also operates seamlessly with familiar applications like Microsoft Excel and Microsoft Word, so your sales and service forces can get the most out of their customer interactions without having to spend time learning new applications.
 
With more than 100 standard reports available to examine sales, service, and administrative processes, organizations can make informed business decisions as a direct result of their Microsoft CRM investment.