Email Marketing by MTC takes best-of-breed the last mile and much farther than any other vender in the marketplace for solutions today. The two critical components missing from others and included in Email Marketing by MTC is Data Service and rapid, affordable customization for process workflows and business-unique CRM handling of activities

In today’s marketing world, email marketing is not just essential but the most target-performance-effective and cost-effective tool at the marketer’s disposal.
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Email Marketing for Microsoft Dynamics CRM
For an absolute best-of-breed eMarketing solution Microsoft CRM with Lyris Email Marketing is the state-of-the-art answer. The power and flexibility
of the Microsoft Dynamics CRM platform allow organizations to build unique and powerful line-of-business emarketing follow-up processes that
deliver increased sales, shorter cycles, and increased profitability. .

Major Feature Expansion to Dynamics CRM through the Lyris Platform:
  1. CRM Email Marketing results of delivered, opened, bounced, trashed, and unsubscribed.
  2. CRM eMarketing data from Lyris emailing engine for URL click-through analysis.
  3. Lyris eMarketing professional HTML template access for creating compelling HTML emails.
  4. Extension of CRM’s standard emailing templates to include “Tracked” delivered, opened, URL click-through.
  5. CRM eMarketing analysis at Contact, Account, and across entire dB for all eMarketing history.
  6. Customer Service communication delivery verification and automatic response tracking
  7. Bi-directional synching of CRM Marketing lists to Lyris Lists for email marketing deliverability and feedback
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